WTF Newsletter

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Established Online Store? Discover what's needed to get past your current revenue peak.

Just launching? Set yourself up for your best chance of success.

Thinking about starting an online fashion brand/boutique? See if this is the right path for you. 

Build, develop and scale your online boutique / fashion brand with actionable (and genuinely useful!) daily insights from me to your inbox over the next 7 days. 

It's completely free, just give me your best email address so I can send them your way.

This is the advice I would give you if we jumped on a call... So instead of spending time on a call (we're all busy), I'll space it out in bite sized chunks over 7 days.

This isn't a course, this is advice & guidance that gives you a clear path forward if your goal is to grow a profitable online boutique/fashion brand. 

Courses promise to teach you something so you can achieve an end result. They take a lot of time, and usually leave you scratching your head on what to do next.

This is going to...

  • Help you decide if growing (or even starting) an online boutique / fashion brand is worth it for you.
  • Give you the business model we've used over the last 10 years to help scale hundreds of online boutiques & fashion brands.
  • Save you time and money doing things and working with people that won't help you get to your next level of growth.

In these super short, impactful emails, I lay out the reality of what it takes to grow a 6, 7 & 8 Figure Online Boutique / Fashion Brand...

So you don't:

  • Waste thousands on tech stuff that won't make you money.
  • Spend thousands on inventory you probably won't be able to sell online. 
  • Waste thousands on marketers who won't be able to help you because you don't have the fundamentals down. 
  • Waste thousands on gurus who give you more busy work than you know what to do with. 
  • Lose years of your life building your online fashion brand / boutique with the wrong business model.

Who's this for? 

  • Boutiques/ Fashion Brands just starting out: 
  • Boutiques / Fashion Brands at a peak: 
  • People thinking about starting a Boutique or Fashion Brand:

If you sell or are thinking about selling clothes / apparel / jewelry / accessories / fashion online and you want to turn it into a business that helps you live the life of your dreams... this is for you.

Let's do some entrepreneur math... what is the true value of this advice? 

Most experts would turn this into a course, but I'm not interested in selling courses that leave you hanging.

Instead, my goal with these emails to help you save at least $1,000 on:

  1. Your first/next inventory order when you avoid buying just 2-3 packs of products that never would have sold online.
  2. Avoid hiring someone to do your website. (I tell you what to do instead.)
  3. Avoid hiring a marketer who has no idea what they're doing.
  4. Realize you don't heed half the apps you're using / thinking about using.
  5. Avoid staying with a marketer/team that is doing nothing for you. 
  6. When you realize you don't need to buy that course that promises you the moon.
  7. When you learn you shouldn't boost those 3 posts you thought were going to make you hundreds/thousands.

Don't waste time and money on a course that'll teach you a fad that won't be around later this year.

Let's get real right now, and turn your online store into a real business that generates real money.

Please note that results may vary. While this advice presentation provides the formula we've used to grow online boutiques over the past decade, it does not guarantee specific income results. Success in online retail depends on numerous factors, including but not limited to, your work ethic, implementation, market conditions, advertising costs, website design, and customer service. This is for educational purposes only and does not constitute financial or business advice. Individual results may vary. This does not guarantee that the provided formula will work in every situation.

That honest enough? Good! Let's get real. 

The advice in this is worth more than the few nuggets you'll get in most $2,000 courses out there. I just decided not to create a 50 hour course to make you feel like it's worth that.

So if you want some sound advice, clarity on how to build a profitable online boutique/fashion brand, and a clear path forward... get in on it.

Testimonials 👇❤️

Here are a few of the online stores I've helped over the last 10 years.

Madeline, Co-Founder of Ivy City
Madeline, Co-Founder of Ivy City
"ZACK & NICOLLE HAVE BEEN A KEY PART OF THE ROCKETSHIP GROWTH OF OUR E-COMMERCE BUSINESS! WE HAD A GREAT PRODUCT AND TEAM IN PLACE BUT LITTLE EXPERIENCE ON HOW TO SCALE WITH ADS. THEY GAVE US THE CONFIDENCE WE NEEDED WITH THEIR STRATEGY, HYPE-GUY ENERGY, AND PROVEN RESULTS."
Bethany, Founder primallypure.com
Bethany, Founder primallypure.com
"ZACK & NICOLLE’S GUIDANCE ON MARKETING & ADVERTISING IN OUR EARLY STAGES SCALING TO MULTIPLE SIX FIGURES PER MONTH WAS AMAZING. THEIR INSIGHTS AND KNOWLEDGE AROUND E-COMMERCE IN GENERAL IS INCREDIBLE."4o
Maradith, Founder of Little Sleepies
Maradith, Founder of Little Sleepies
"HEY ZACK & NICOLLE! YOUR EXPERTISE AND GUIDANCE IN ADVERTISING AND THE WORLD OF E-COMMERCE IN GENERAL HAS BEEN INVALUABLE TO MY BUSINESS. THE AMOUNT THAT YOU'VE HELPED US SCALE THIS YEAR IS INSANE..."
Amanda, Founder of LuvAJ
Amanda, Founder of LuvAJ
"ZACK COMPLETELY TRANSFORMED OUR E-COMMERCE BUSINESS IN A MATTER OF WEEKS... JUST EVEN A FEW KEY UPDATES ZACK SUGGESTED ELEVATED OUR BUSINESS SO MUCH."
Maddie, Co-Founder of Senita Athletics
Maddie, Co-Founder of Senita Athletics
"WE TOOK THE LEAP AND BROUGHT OUR MARKETING IN-HOUSE. ZACK MADE THE MOVE SO MUCH LESS STRESSFUL WITH THEIR AMAZING TRAINING. AFTER JUST A FEW WEEKS OUR ROAS WENT SIGNIFICANTLY UP!"
Allison, Co-Founder of Baltic Born
Allison, Co-Founder of Baltic Born
"THEIR UNDERSTANDING OF ADVERTISING IS ABOVE AND BEYOND WHAT WE COULD HAVE HOPED FOR. THEY HELPED US GROW TO MULTIPLE SIX FIGURES PER MONTH WITHIN ONE YEAR OF WORKING TOGETHER."